Childcare & Early Education Market in
Oregon
$2.8B statewide TAM · 20 metros · Rank #23/51 states · 1.4% of national TAM
Bottom-up rollup across every metro in Oregon. PinpointIQ covers all 20 MSAs in the state.
Top metros
Most attractive Childcare & Early Education metros in Oregon
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Portland, OR MSA | $1.8B | 87 |
| #2 | Salem, OR MSA | $264M | 83 |
| #3 | Bend, OR | $133M | 82 |
| #4 | Medford, OR | $103M | 79 |
| #5 | Eugene, OR MSA | $140M | 72 |
| #6 | Morrow County, OR | $51M | 67 |
| #7 | Grants Pass, OR | $25M | 62 |
| #8 | Hood River County, OR | $23M | 58 |
| #9 | Clatsop County, OR | $19M | 57 |
| #10 | Albany, OR | $70M | 50 |
What drives the Market Score
How Childcare & Early Education attractiveness is measured
Frequently asked questions
Childcare & Early Education market in Oregon: common questions
How big is the childcare & early education market in Oregon?
The statewide childcare & early education total addressable market in Oregon is $2.8B, aggregated across 20 MSAs. This represents 1.4% of the $204.0B U.S. childcare & early education market.
How does Oregon rank nationally for childcare & early education?
Oregon ranks #23 of 51 states by childcare & early education TAM — the 56th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive childcare & early education metros in Oregon?
PinpointIQ ranks the top childcare & early education metros in Oregon by Market Score (a vertical-specific attractiveness composite): #1 Portland, OR MSA ($1.8B TAM, Market Score 87); #2 Salem, OR MSA ($264M TAM, Market Score 83); #3 Bend, OR ($133M TAM, Market Score 82); #4 Medford, OR ($103M TAM, Market Score 79); #5 Eugene, OR MSA ($140M TAM, Market Score 72). Market Score weighs the drivers of childcare & early education demand and operator concentration.
What drives childcare & early education attractiveness in Oregon's metros?
PinpointIQ's Childcare & Early Education Market Score for every MSA in Oregon is computed from 3 components: Kids Under 6 Needing Childcare (40%); Fragmentation Score (35%); % HH Income >$150K (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many childcare & early education markets does PinpointIQ cover in Oregon?
PinpointIQ covers all 20 Metropolitan Statistical Areas (MSAs) in Oregon for childcare & early education, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get childcare & early education market data for a specific Oregon metro?
Individual metro pages are available for every MSA in Oregon covered by PinpointIQ. You can also pull a free childcare & early education market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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