Gyms & Fitness Studios Market in
Alabama
$252M statewide TAM · 24 metros · Rank #27/51 states · 1.0% of national TAM
Bottom-up rollup across every metro in Alabama. PinpointIQ covers all 24 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in Alabama
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Daphne, AL | $16M | 80 |
| #2 | Huntsville, AL MSA | $43M | 78 |
| #3 | Tuscaloosa, AL MSA | $14M | 68 |
| #4 | Decatur, AL | $8M | 68 |
| #5 | Auburn, AL | $11M | 67 |
| #6 | Birmingham, AL MSA | $77M | 66 |
| #7 | Mobile, AL MSA | $19M | 63 |
| #8 | Cullman County, AL | $4M | 62 |
| #9 | Dothan, AL | $6M | 57 |
| #10 | Montgomery, AL MSA | $19M | 57 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
Frequently asked questions
Gyms & Fitness Studios market in Alabama: common questions
How big is the gyms & fitness studios market in Alabama?
The statewide gyms & fitness studios total addressable market in Alabama is $252M, aggregated across 24 MSAs. This represents 1.0% of the $26.2B U.S. gyms & fitness studios market.
How does Alabama rank nationally for gyms & fitness studios?
Alabama ranks #27 of 51 states by gyms & fitness studios TAM — the 48th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive gyms & fitness studios metros in Alabama?
PinpointIQ ranks the top gyms & fitness studios metros in Alabama by Market Score (a vertical-specific attractiveness composite): #1 Daphne, AL ($16M TAM, Market Score 80); #2 Huntsville, AL MSA ($43M TAM, Market Score 78); #3 Tuscaloosa, AL MSA ($14M TAM, Market Score 68); #4 Decatur, AL ($8M TAM, Market Score 68); #5 Auburn, AL ($11M TAM, Market Score 67). Market Score weighs the drivers of gyms & fitness studios demand and operator concentration.
What drives gyms & fitness studios attractiveness in Alabama's metros?
PinpointIQ's Gyms & Fitness Studios Market Score for every MSA in Alabama is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many gyms & fitness studios markets does PinpointIQ cover in Alabama?
PinpointIQ covers all 24 Metropolitan Statistical Areas (MSAs) in Alabama for gyms & fitness studios, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get gyms & fitness studios market data for a specific Alabama metro?
Individual metro pages are available for every MSA in Alabama covered by PinpointIQ. You can also pull a free gyms & fitness studios market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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