Gyms & Fitness Studios Market in
Massachusetts
$838M statewide TAM · 8 metros · Rank #8/51 states · 3.2% of national TAM
Bottom-up rollup across every metro in Massachusetts. PinpointIQ covers all 8 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in Massachusetts
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Barnstable Town, MA | $24M | 80 |
| #2 | Worcester, MA MSA | $89M | 79 |
| #3 | Pittsfield, MA | $9M | 73 |
| #4 | Amherst Town-Northampton, MA Metro Area | $15M | 69 |
| #5 | Boston, MA MSA | $664M | 64 |
| #6 | Springfield, MA MSA | $30M | 53 |
| #7 | Dukes County, MA | $3M | 45 |
| #8 | Greenfield, MA Micro Area | $4M | 39 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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