Gyms & Fitness Studios Market in
Massachusetts
$838M statewide TAM · 8 metros · Rank #8/51 states · 3.2% of national TAM
Bottom-up rollup across every metro in Massachusetts. PinpointIQ covers all 8 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in Massachusetts
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Barnstable Town, MA | $24M | 80 |
| #2 | Worcester, MA MSA | $89M | 79 |
| #3 | Pittsfield, MA | $9M | 73 |
| #4 | Amherst Town-Northampton, MA Metro Area | $15M | 69 |
| #5 | Boston, MA MSA | $664M | 64 |
| #6 | Springfield, MA MSA | $30M | 53 |
| #7 | Dukes County, MA | $3M | 45 |
| #8 | Greenfield, MA Micro Area | $4M | 39 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
Frequently asked questions
Gyms & Fitness Studios market in Massachusetts: common questions
How big is the gyms & fitness studios market in Massachusetts?
The statewide gyms & fitness studios total addressable market in Massachusetts is $838M, aggregated across 8 MSAs. This represents 3.2% of the $26.2B U.S. gyms & fitness studios market.
How does Massachusetts rank nationally for gyms & fitness studios?
Massachusetts ranks #8 of 51 states by gyms & fitness studios TAM — the 86th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive gyms & fitness studios metros in Massachusetts?
PinpointIQ ranks the top gyms & fitness studios metros in Massachusetts by Market Score (a vertical-specific attractiveness composite): #1 Barnstable Town, MA ($24M TAM, Market Score 80); #2 Worcester, MA MSA ($89M TAM, Market Score 79); #3 Pittsfield, MA ($9M TAM, Market Score 73); #4 Amherst Town-Northampton, MA Metro Area ($15M TAM, Market Score 69); #5 Boston, MA MSA ($664M TAM, Market Score 64). Market Score weighs the drivers of gyms & fitness studios demand and operator concentration.
What drives gyms & fitness studios attractiveness in Massachusetts's metros?
PinpointIQ's Gyms & Fitness Studios Market Score for every MSA in Massachusetts is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many gyms & fitness studios markets does PinpointIQ cover in Massachusetts?
PinpointIQ covers all 8 Metropolitan Statistical Areas (MSAs) in Massachusetts for gyms & fitness studios, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get gyms & fitness studios market data for a specific Massachusetts metro?
Individual metro pages are available for every MSA in Massachusetts covered by PinpointIQ. You can also pull a free gyms & fitness studios market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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