Gyms & Fitness Studios Market in
Michigan
$606M statewide TAM · 32 metros · Rank #13/51 states · 2.3% of national TAM
Bottom-up rollup across every metro in Michigan. PinpointIQ covers all 32 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in Michigan
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Allegan County, MI | $8M | 78 |
| #2 | Ann Arbor, MI MSA | $35M | 67 |
| #3 | Flint, MI MSA | $18M | 66 |
| #4 | Petoskey, MI Micro Area | $2M | 63 |
| #5 | Monroe, MI | $10M | 62 |
| #6 | Benzie County, MI | $10M | 61 |
| #7 | Detroit, MI MSA | $319M | 59 |
| #8 | Jackson, MI | $8M | 59 |
| #9 | Lenawee County, MI | $5M | 58 |
| #10 | Grand Rapids, MI MSA | $83M | 58 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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