Gyms & Fitness Studios Market in
Oregon
$385M statewide TAM · 20 metros · Rank #20/51 states · 1.5% of national TAM
Bottom-up rollup across every metro in Oregon. PinpointIQ covers all 20 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in Oregon
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Bend, OR | $22M | 82 |
| #2 | Portland, OR MSA | $254M | 77 |
| #3 | Salem, OR MSA | $29M | 69 |
| #4 | Clatsop County, OR | $3M | 68 |
| #5 | Medford, OR | $13M | 67 |
| #6 | Morrow County, OR | $5M | 64 |
| #7 | Eugene, OR MSA | $20M | 62 |
| #8 | Douglas County, OR | $5M | 62 |
| #9 | Corvallis, OR | $7M | 60 |
| #10 | Albany, OR | $6M | 57 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
Frequently asked questions
Gyms & Fitness Studios market in Oregon: common questions
How big is the gyms & fitness studios market in Oregon?
The statewide gyms & fitness studios total addressable market in Oregon is $385M, aggregated across 20 MSAs. This represents 1.5% of the $26.2B U.S. gyms & fitness studios market.
How does Oregon rank nationally for gyms & fitness studios?
Oregon ranks #20 of 51 states by gyms & fitness studios TAM — the 62th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive gyms & fitness studios metros in Oregon?
PinpointIQ ranks the top gyms & fitness studios metros in Oregon by Market Score (a vertical-specific attractiveness composite): #1 Bend, OR ($22M TAM, Market Score 82); #2 Portland, OR MSA ($254M TAM, Market Score 77); #3 Salem, OR MSA ($29M TAM, Market Score 69); #4 Clatsop County, OR ($3M TAM, Market Score 68); #5 Medford, OR ($13M TAM, Market Score 67). Market Score weighs the drivers of gyms & fitness studios demand and operator concentration.
What drives gyms & fitness studios attractiveness in Oregon's metros?
PinpointIQ's Gyms & Fitness Studios Market Score for every MSA in Oregon is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many gyms & fitness studios markets does PinpointIQ cover in Oregon?
PinpointIQ covers all 20 Metropolitan Statistical Areas (MSAs) in Oregon for gyms & fitness studios, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get gyms & fitness studios market data for a specific Oregon metro?
Individual metro pages are available for every MSA in Oregon covered by PinpointIQ. You can also pull a free gyms & fitness studios market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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