Gyms & Fitness Studios Market in
Oregon
$385M statewide TAM · 20 metros · Rank #20/51 states · 1.5% of national TAM
Bottom-up rollup across every metro in Oregon. PinpointIQ covers all 20 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in Oregon
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Bend, OR | $22M | 82 |
| #2 | Portland, OR MSA | $254M | 77 |
| #3 | Salem, OR MSA | $29M | 69 |
| #4 | Clatsop County, OR | $3M | 68 |
| #5 | Medford, OR | $13M | 67 |
| #6 | Morrow County, OR | $5M | 64 |
| #7 | Eugene, OR MSA | $20M | 62 |
| #8 | Douglas County, OR | $5M | 62 |
| #9 | Corvallis, OR | $7M | 60 |
| #10 | Albany, OR | $6M | 57 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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