Gyms & Fitness Studios Market in
Virginia
$348M statewide TAM · 12 metros · Rank #22/51 states · 1.3% of national TAM
Bottom-up rollup across every metro in Virginia. PinpointIQ covers all 12 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in Virginia
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Charlottesville, VA | $23M | 73 |
| #2 | Virginia Beach, VA MSA | $136M | 73 |
| #3 | Blacksburg, VA | $10M | 70 |
| #4 | Harrisonburg, VA | $8M | 67 |
| #5 | Winchester, VA | $12M | 64 |
| #6 | Roanoke, VA MSA | $17M | 63 |
| #7 | Richmond, VA MSA | $115M | 60 |
| #8 | Lynchburg, VA MSA | $13M | 58 |
| #9 | Staunton, VA | $6M | 46 |
| #10 | Pittsylvania County, VA | $3M | 44 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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