Gyms & Fitness Studios Market in
Virginia
$348M statewide TAM · 12 metros · Rank #22/51 states · 1.3% of national TAM
Bottom-up rollup across every metro in Virginia. PinpointIQ covers all 12 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in Virginia
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Charlottesville, VA | $23M | 73 |
| #2 | Virginia Beach, VA MSA | $136M | 73 |
| #3 | Blacksburg, VA | $10M | 70 |
| #4 | Harrisonburg, VA | $8M | 67 |
| #5 | Winchester, VA | $12M | 64 |
| #6 | Roanoke, VA MSA | $17M | 63 |
| #7 | Richmond, VA MSA | $115M | 60 |
| #8 | Lynchburg, VA MSA | $13M | 58 |
| #9 | Staunton, VA | $6M | 46 |
| #10 | Pittsylvania County, VA | $3M | 44 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
Frequently asked questions
Gyms & Fitness Studios market in Virginia: common questions
How big is the gyms & fitness studios market in Virginia?
The statewide gyms & fitness studios total addressable market in Virginia is $348M, aggregated across 12 MSAs. This represents 1.3% of the $26.2B U.S. gyms & fitness studios market.
How does Virginia rank nationally for gyms & fitness studios?
Virginia ranks #22 of 51 states by gyms & fitness studios TAM — the 58th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive gyms & fitness studios metros in Virginia?
PinpointIQ ranks the top gyms & fitness studios metros in Virginia by Market Score (a vertical-specific attractiveness composite): #1 Charlottesville, VA ($23M TAM, Market Score 73); #2 Virginia Beach, VA MSA ($136M TAM, Market Score 73); #3 Blacksburg, VA ($10M TAM, Market Score 70); #4 Harrisonburg, VA ($8M TAM, Market Score 67); #5 Winchester, VA ($12M TAM, Market Score 64). Market Score weighs the drivers of gyms & fitness studios demand and operator concentration.
What drives gyms & fitness studios attractiveness in Virginia's metros?
PinpointIQ's Gyms & Fitness Studios Market Score for every MSA in Virginia is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many gyms & fitness studios markets does PinpointIQ cover in Virginia?
PinpointIQ covers all 12 Metropolitan Statistical Areas (MSAs) in Virginia for gyms & fitness studios, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get gyms & fitness studios market data for a specific Virginia metro?
Individual metro pages are available for every MSA in Virginia covered by PinpointIQ. You can also pull a free gyms & fitness studios market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Gyms & Fitness Studios data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.