Gyms & Fitness Studios Market in
Wisconsin
$328M statewide TAM · 26 metros · Rank #23/51 states · 1.3% of national TAM
Bottom-up rollup across every metro in Wisconsin. PinpointIQ covers all 26 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in Wisconsin
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Madison, WI MSA | $60M | 74 |
| #2 | Sauk County, WI | $4M | 70 |
| #3 | Jefferson County, WI | $5M | 67 |
| #4 | Racine, WI | $13M | 66 |
| #5 | Dunn County, WI | $3M | 63 |
| #6 | Wood County, WI | $3M | 62 |
| #7 | Green Bay, WI MSA | $20M | 60 |
| #8 | Milwaukee, WI MSA | $114M | 58 |
| #9 | Sparta, WI Micro Area | $2M | 56 |
| #10 | Grant County, WI | $2M | 56 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
Frequently asked questions
Gyms & Fitness Studios market in Wisconsin: common questions
How big is the gyms & fitness studios market in Wisconsin?
The statewide gyms & fitness studios total addressable market in Wisconsin is $328M, aggregated across 26 MSAs. This represents 1.3% of the $26.2B U.S. gyms & fitness studios market.
How does Wisconsin rank nationally for gyms & fitness studios?
Wisconsin ranks #23 of 51 states by gyms & fitness studios TAM — the 56th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive gyms & fitness studios metros in Wisconsin?
PinpointIQ ranks the top gyms & fitness studios metros in Wisconsin by Market Score (a vertical-specific attractiveness composite): #1 Madison, WI MSA ($60M TAM, Market Score 74); #2 Sauk County, WI ($4M TAM, Market Score 70); #3 Jefferson County, WI ($5M TAM, Market Score 67); #4 Racine, WI ($13M TAM, Market Score 66); #5 Dunn County, WI ($3M TAM, Market Score 63). Market Score weighs the drivers of gyms & fitness studios demand and operator concentration.
What drives gyms & fitness studios attractiveness in Wisconsin's metros?
PinpointIQ's Gyms & Fitness Studios Market Score for every MSA in Wisconsin is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many gyms & fitness studios markets does PinpointIQ cover in Wisconsin?
PinpointIQ covers all 26 Metropolitan Statistical Areas (MSAs) in Wisconsin for gyms & fitness studios, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get gyms & fitness studios market data for a specific Wisconsin metro?
Individual metro pages are available for every MSA in Wisconsin covered by PinpointIQ. You can also pull a free gyms & fitness studios market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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