Roofing Market in
North Carolina
$3.4B statewide TAM · 38 metros · Rank #10/51 states · 2.7% of national TAM
Bottom-up rollup across every metro in North Carolina. PinpointIQ covers all 38 MSAs in the state.
Top metros
Most attractive Roofing metros in North Carolina
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Durham, NC MSA | $252M | 78 |
| #2 | Hickory, NC MSA | $86M | 77 |
| #3 | Charlotte, NC MSA | $980M | 75 |
| #4 | Winston, NC MSA | $171M | 71 |
| #5 | Raleigh, NC MSA | $612M | 69 |
| #6 | Wilmington, NC MSA | $214M | 68 |
| #7 | Greensboro, NC MSA | $188M | 67 |
| #8 | Fayetteville, NC MSA | $79M | 67 |
| #9 | Asheville, NC MSA | $179M | 67 |
| #10 | Greenville, NC | $41M | 66 |
What drives the Market Score
How Roofing attractiveness is measured
Frequently asked questions
Roofing market in North Carolina: common questions
How big is the roofing market in North Carolina?
The statewide roofing total addressable market in North Carolina is $3.4B, aggregated across 38 MSAs. This represents 2.7% of the $126.7B U.S. roofing market.
How does North Carolina rank nationally for roofing?
North Carolina ranks #10 of 51 states by roofing TAM — the 82th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive roofing metros in North Carolina?
PinpointIQ ranks the top roofing metros in North Carolina by Market Score (a vertical-specific attractiveness composite): #1 Durham, NC MSA ($252M TAM, Market Score 78); #2 Hickory, NC MSA ($86M TAM, Market Score 77); #3 Charlotte, NC MSA ($980M TAM, Market Score 75); #4 Winston, NC MSA ($171M TAM, Market Score 71); #5 Raleigh, NC MSA ($612M TAM, Market Score 69). Market Score weighs the drivers of roofing demand and operator concentration.
What drives roofing attractiveness in North Carolina's metros?
PinpointIQ's Roofing Market Score for every MSA in North Carolina is computed from 3 components: Hail Events (10yr) (35%); Fragmentation Score (35%); Total Housing Units (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many roofing markets does PinpointIQ cover in North Carolina?
PinpointIQ covers all 38 Metropolitan Statistical Areas (MSAs) in North Carolina for roofing, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get roofing market data for a specific North Carolina metro?
Individual metro pages are available for every MSA in North Carolina covered by PinpointIQ. You can also pull a free roofing market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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