Roofing Market in
Wisconsin
$1.5B statewide TAM · 26 metros · Rank #21/51 states · 1.2% of national TAM
Bottom-up rollup across every metro in Wisconsin. PinpointIQ covers all 26 MSAs in the state.
Top metros
Most attractive Roofing metros in Wisconsin
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Janesville, WI | $39M | 73 |
| #2 | Eau Claire, WI | $47M | 73 |
| #3 | Milwaukee, WI MSA | $509M | 72 |
| #4 | Madison, WI MSA | $282M | 69 |
| #5 | Walworth County, WI | $39M | 69 |
| #6 | Dodge County, WI | $22M | 67 |
| #7 | Appleton, WI | $66M | 61 |
| #8 | Wausau, WI | $32M | 60 |
| #9 | Oshkosh, WI | $41M | 59 |
| #10 | La Crosse, WI | $46M | 58 |
What drives the Market Score
How Roofing attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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