Roofing Market in
Wisconsin
$1.5B statewide TAM · 26 metros · Rank #21/51 states · 1.2% of national TAM
Bottom-up rollup across every metro in Wisconsin. PinpointIQ covers all 26 MSAs in the state.
Top metros
Most attractive Roofing metros in Wisconsin
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Janesville, WI | $39M | 73 |
| #2 | Eau Claire, WI | $47M | 73 |
| #3 | Milwaukee, WI MSA | $509M | 72 |
| #4 | Madison, WI MSA | $282M | 69 |
| #5 | Walworth County, WI | $39M | 69 |
| #6 | Dodge County, WI | $22M | 67 |
| #7 | Appleton, WI | $66M | 61 |
| #8 | Wausau, WI | $32M | 60 |
| #9 | Oshkosh, WI | $41M | 59 |
| #10 | La Crosse, WI | $46M | 58 |
What drives the Market Score
How Roofing attractiveness is measured
Frequently asked questions
Roofing market in Wisconsin: common questions
How big is the roofing market in Wisconsin?
The statewide roofing total addressable market in Wisconsin is $1.5B, aggregated across 26 MSAs. This represents 1.2% of the $126.7B U.S. roofing market.
How does Wisconsin rank nationally for roofing?
Wisconsin ranks #21 of 51 states by roofing TAM — the 60th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive roofing metros in Wisconsin?
PinpointIQ ranks the top roofing metros in Wisconsin by Market Score (a vertical-specific attractiveness composite): #1 Janesville, WI ($39M TAM, Market Score 73); #2 Eau Claire, WI ($47M TAM, Market Score 73); #3 Milwaukee, WI MSA ($509M TAM, Market Score 72); #4 Madison, WI MSA ($282M TAM, Market Score 69); #5 Walworth County, WI ($39M TAM, Market Score 69). Market Score weighs the drivers of roofing demand and operator concentration.
What drives roofing attractiveness in Wisconsin's metros?
PinpointIQ's Roofing Market Score for every MSA in Wisconsin is computed from 3 components: Hail Events (10yr) (35%); Fragmentation Score (35%); Total Housing Units (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many roofing markets does PinpointIQ cover in Wisconsin?
PinpointIQ covers all 26 Metropolitan Statistical Areas (MSAs) in Wisconsin for roofing, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get roofing market data for a specific Wisconsin metro?
Individual metro pages are available for every MSA in Wisconsin covered by PinpointIQ. You can also pull a free roofing market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Roofing data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.