Salon & Barbershop Market in
Massachusetts
$2.3B statewide TAM · 8 metros · Rank #8/51 states · 3.2% of national TAM
Bottom-up rollup across every metro in Massachusetts. PinpointIQ covers all 8 MSAs in the state.
Top metros
Most attractive Salon & Barbershop metros in Massachusetts
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Worcester, MA MSA | $247M | 73 |
| #2 | Boston, MA MSA | $1.8B | 71 |
| #3 | Barnstable Town, MA | $68M | 69 |
| #4 | Greenfield, MA Micro Area | $12M | 64 |
| #5 | Springfield, MA MSA | $83M | 63 |
| #6 | Dukes County, MA | $8M | 62 |
| #7 | Amherst Town-Northampton, MA Metro Area | $40M | 58 |
| #8 | Pittsfield, MA | $26M | 50 |
What drives the Market Score
How Salon & Barbershop attractiveness is measured
Frequently asked questions
Salon & Barbershop market in Massachusetts: common questions
How big is the salon & barbershop market in Massachusetts?
The statewide salon & barbershop total addressable market in Massachusetts is $2.3B, aggregated across 8 MSAs. This represents 3.2% of the $72.5B U.S. salon & barbershop market.
How does Massachusetts rank nationally for salon & barbershop?
Massachusetts ranks #8 of 51 states by salon & barbershop TAM — the 86th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive salon & barbershop metros in Massachusetts?
PinpointIQ ranks the top salon & barbershop metros in Massachusetts by Market Score (a vertical-specific attractiveness composite): #1 Worcester, MA MSA ($247M TAM, Market Score 73); #2 Boston, MA MSA ($1.8B TAM, Market Score 71); #3 Barnstable Town, MA ($68M TAM, Market Score 69); #4 Greenfield, MA Micro Area ($12M TAM, Market Score 64); #5 Springfield, MA MSA ($83M TAM, Market Score 63). Market Score weighs the drivers of salon & barbershop demand and operator concentration.
What drives salon & barbershop attractiveness in Massachusetts's metros?
PinpointIQ's Salon & Barbershop Market Score for every MSA in Massachusetts is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many salon & barbershop markets does PinpointIQ cover in Massachusetts?
PinpointIQ covers all 8 Metropolitan Statistical Areas (MSAs) in Massachusetts for salon & barbershop, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get salon & barbershop market data for a specific Massachusetts metro?
Individual metro pages are available for every MSA in Massachusetts covered by PinpointIQ. You can also pull a free salon & barbershop market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
See Salon & Barbershop data in your target markets.
Pull a free market report, start a trial, or walk through your target MSAs live.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.