Salon & Barbershop Market in
Massachusetts
$2.3B statewide TAM · 8 metros · Rank #8/51 states · 3.2% of national TAM
Bottom-up rollup across every metro in Massachusetts. PinpointIQ covers all 8 MSAs in the state.
Top metros
Most attractive Salon & Barbershop metros in Massachusetts
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Worcester, MA MSA | $247M | 73 |
| #2 | Boston, MA MSA | $1.8B | 71 |
| #3 | Barnstable Town, MA | $68M | 69 |
| #4 | Greenfield, MA Micro Area | $12M | 64 |
| #5 | Springfield, MA MSA | $83M | 63 |
| #6 | Dukes County, MA | $8M | 62 |
| #7 | Amherst Town-Northampton, MA Metro Area | $40M | 58 |
| #8 | Pittsfield, MA | $26M | 50 |
What drives the Market Score
How Salon & Barbershop attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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