Salon & Barbershop Market in
Virginia
$964M statewide TAM · 12 metros · Rank #22/51 states · 1.3% of national TAM
Bottom-up rollup across every metro in Virginia. PinpointIQ covers all 12 MSAs in the state.
Top metros
Most attractive Salon & Barbershop metros in Virginia
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Richmond, VA MSA | $319M | 73 |
| #2 | Virginia Beach, VA MSA | $376M | 72 |
| #3 | Roanoke, VA MSA | $48M | 71 |
| #4 | Charlottesville, VA | $63M | 65 |
| #5 | Lynchburg, VA MSA | $37M | 64 |
| #6 | Staunton, VA | $17M | 62 |
| #7 | Winchester, VA | $32M | 60 |
| #8 | Lake of the Woods, VA Micro Area | $9M | 59 |
| #9 | Blacksburg, VA | $28M | 58 |
| #10 | Harrisonburg, VA | $22M | 58 |
What drives the Market Score
How Salon & Barbershop attractiveness is measured
Frequently asked questions
Salon & Barbershop market in Virginia: common questions
How big is the salon & barbershop market in Virginia?
The statewide salon & barbershop total addressable market in Virginia is $964M, aggregated across 12 MSAs. This represents 1.3% of the $72.5B U.S. salon & barbershop market.
How does Virginia rank nationally for salon & barbershop?
Virginia ranks #22 of 51 states by salon & barbershop TAM — the 58th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive salon & barbershop metros in Virginia?
PinpointIQ ranks the top salon & barbershop metros in Virginia by Market Score (a vertical-specific attractiveness composite): #1 Richmond, VA MSA ($319M TAM, Market Score 73); #2 Virginia Beach, VA MSA ($376M TAM, Market Score 72); #3 Roanoke, VA MSA ($48M TAM, Market Score 71); #4 Charlottesville, VA ($63M TAM, Market Score 65); #5 Lynchburg, VA MSA ($37M TAM, Market Score 64). Market Score weighs the drivers of salon & barbershop demand and operator concentration.
What drives salon & barbershop attractiveness in Virginia's metros?
PinpointIQ's Salon & Barbershop Market Score for every MSA in Virginia is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many salon & barbershop markets does PinpointIQ cover in Virginia?
PinpointIQ covers all 12 Metropolitan Statistical Areas (MSAs) in Virginia for salon & barbershop, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get salon & barbershop market data for a specific Virginia metro?
Individual metro pages are available for every MSA in Virginia covered by PinpointIQ. You can also pull a free salon & barbershop market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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