Self Storage Market in
Massachusetts
$828M statewide TAM · 8 metros · Rank #11/51 states · 2.8% of national TAM
Bottom-up rollup across every metro in Massachusetts. PinpointIQ covers all 8 MSAs in the state.
Top metros
Most attractive Self Storage metros in Massachusetts
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Worcester, MA MSA | $89M | 87 |
| #2 | Boston, MA MSA | $637M | 79 |
| #3 | Springfield, MA MSA | $37M | 71 |
| #4 | Pittsfield, MA | $12M | 66 |
| #5 | Barnstable Town, MA | $28M | 59 |
| #6 | Amherst Town-Northampton, MA Metro Area | $15M | 48 |
| #7 | Greenfield, MA Micro Area | $7M | 35 |
| #8 | Dukes County, MA | $3M | 2 |
What drives the Market Score
How Self Storage attractiveness is measured
Frequently asked questions
Self Storage market in Massachusetts: common questions
How big is the self storage market in Massachusetts?
The statewide self storage total addressable market in Massachusetts is $828M, aggregated across 8 MSAs. This represents 2.8% of the $29.1B U.S. self storage market.
How does Massachusetts rank nationally for self storage?
Massachusetts ranks #11 of 51 states by self storage TAM — the 80th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive self storage metros in Massachusetts?
PinpointIQ ranks the top self storage metros in Massachusetts by Market Score (a vertical-specific attractiveness composite): #1 Worcester, MA MSA ($89M TAM, Market Score 87); #2 Boston, MA MSA ($637M TAM, Market Score 79); #3 Springfield, MA MSA ($37M TAM, Market Score 71); #4 Pittsfield, MA ($12M TAM, Market Score 66); #5 Barnstable Town, MA ($28M TAM, Market Score 59). Market Score weighs the drivers of self storage demand and operator concentration.
What drives self storage attractiveness in Massachusetts's metros?
PinpointIQ's Self Storage Market Score for every MSA in Massachusetts is computed from 3 components: Total Households (40%); Fragmentation Score (35%); Renter Households (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many self storage markets does PinpointIQ cover in Massachusetts?
PinpointIQ covers all 8 Metropolitan Statistical Areas (MSAs) in Massachusetts for self storage, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get self storage market data for a specific Massachusetts metro?
Individual metro pages are available for every MSA in Massachusetts covered by PinpointIQ. You can also pull a free self storage market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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