Self Storage Market in
Virginia
$419M statewide TAM · 12 metros · Rank #22/51 states · 1.4% of national TAM
Bottom-up rollup across every metro in Virginia. PinpointIQ covers all 12 MSAs in the state.
Top metros
Most attractive Self Storage metros in Virginia
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Virginia Beach, VA MSA | $162M | 84 |
| #2 | Richmond, VA MSA | $130M | 74 |
| #3 | Lynchburg, VA MSA | $19M | 73 |
| #4 | Blacksburg, VA | $13M | 70 |
| #5 | Roanoke, VA MSA | $25M | 70 |
| #6 | Harrisonburg, VA | $10M | 68 |
| #7 | Staunton, VA | $11M | 67 |
| #8 | Charlottesville, VA | $23M | 63 |
| #9 | Pittsylvania County, VA | $6M | 62 |
| #10 | Winchester, VA | $13M | 46 |
What drives the Market Score
How Self Storage attractiveness is measured
Frequently asked questions
Self Storage market in Virginia: common questions
How big is the self storage market in Virginia?
The statewide self storage total addressable market in Virginia is $419M, aggregated across 12 MSAs. This represents 1.4% of the $29.1B U.S. self storage market.
How does Virginia rank nationally for self storage?
Virginia ranks #22 of 51 states by self storage TAM — the 58th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive self storage metros in Virginia?
PinpointIQ ranks the top self storage metros in Virginia by Market Score (a vertical-specific attractiveness composite): #1 Virginia Beach, VA MSA ($162M TAM, Market Score 84); #2 Richmond, VA MSA ($130M TAM, Market Score 74); #3 Lynchburg, VA MSA ($19M TAM, Market Score 73); #4 Blacksburg, VA ($13M TAM, Market Score 70); #5 Roanoke, VA MSA ($25M TAM, Market Score 70). Market Score weighs the drivers of self storage demand and operator concentration.
What drives self storage attractiveness in Virginia's metros?
PinpointIQ's Self Storage Market Score for every MSA in Virginia is computed from 3 components: Total Households (40%); Fragmentation Score (35%); Renter Households (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many self storage markets does PinpointIQ cover in Virginia?
PinpointIQ covers all 12 Metropolitan Statistical Areas (MSAs) in Virginia for self storage, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get self storage market data for a specific Virginia metro?
Individual metro pages are available for every MSA in Virginia covered by PinpointIQ. You can also pull a free self storage market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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