Spa & Med Spa Market in
Wisconsin
$246M statewide TAM · 26 metros · Rank #23/51 states · 1.3% of national TAM
Bottom-up rollup across every metro in Wisconsin. PinpointIQ covers all 26 MSAs in the state.
Top metros
Most attractive Spa & Med Spa metros in Wisconsin
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Madison, WI MSA | $45M | 91 |
| #2 | Milwaukee, WI MSA | $86M | 86 |
| #3 | Appleton, WI | $13M | 83 |
| #4 | Green Bay, WI MSA | $15M | 78 |
| #5 | Racine, WI | $9M | 77 |
| #6 | Walworth County, WI | $6M | 77 |
| #7 | Wausau, WI | $6M | 70 |
| #8 | Jefferson County, WI | $4M | 70 |
| #9 | La Crosse, WI | $7M | 69 |
| #10 | Janesville, WI | $7M | 68 |
What drives the Market Score
How Spa & Med Spa attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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