Tire & Oil Change Market in
Wisconsin
$655M statewide TAM · 26 metros · Rank #20/51 states · 1.6% of national TAM
Bottom-up rollup across every metro in Wisconsin. PinpointIQ covers all 26 MSAs in the state.
Top metros
Most attractive Tire & Oil Change metros in Wisconsin
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Green Bay, WI MSA | $45M | 87 |
| #2 | Madison, WI MSA | $102M | 83 |
| #3 | Eau Claire, WI | $23M | 76 |
| #4 | Sheboygan, WI | $15M | 74 |
| #5 | Appleton, WI | $37M | 72 |
| #6 | Janesville, WI | $22M | 72 |
| #7 | Dodge County, WI | $12M | 71 |
| #8 | Racine, WI | $26M | 70 |
| #9 | Milwaukee, WI MSA | $189M | 67 |
| #10 | Wausau, WI | $19M | 67 |
What drives the Market Score
How Tire & Oil Change attractiveness is measured
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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