Tire & Oil Change Market in
Wisconsin
$655M statewide TAM · 26 metros · Rank #20/51 states · 1.6% of national TAM
Bottom-up rollup across every metro in Wisconsin. PinpointIQ covers all 26 MSAs in the state.
Top metros
Most attractive Tire & Oil Change metros in Wisconsin
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Green Bay, WI MSA | $45M | 87 |
| #2 | Madison, WI MSA | $102M | 83 |
| #3 | Eau Claire, WI | $23M | 76 |
| #4 | Sheboygan, WI | $15M | 74 |
| #5 | Appleton, WI | $37M | 72 |
| #6 | Janesville, WI | $22M | 72 |
| #7 | Dodge County, WI | $12M | 71 |
| #8 | Racine, WI | $26M | 70 |
| #9 | Milwaukee, WI MSA | $189M | 67 |
| #10 | Wausau, WI | $19M | 67 |
What drives the Market Score
How Tire & Oil Change attractiveness is measured
Frequently asked questions
Tire & Oil Change market in Wisconsin: common questions
How big is the tire & oil change market in Wisconsin?
The statewide tire & oil change total addressable market in Wisconsin is $655M, aggregated across 26 MSAs. This represents 1.6% of the $41.1B U.S. tire & oil change market.
How does Wisconsin rank nationally for tire & oil change?
Wisconsin ranks #20 of 51 states by tire & oil change TAM — the 62th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive tire & oil change metros in Wisconsin?
PinpointIQ ranks the top tire & oil change metros in Wisconsin by Market Score (a vertical-specific attractiveness composite): #1 Green Bay, WI MSA ($45M TAM, Market Score 87); #2 Madison, WI MSA ($102M TAM, Market Score 83); #3 Eau Claire, WI ($23M TAM, Market Score 76); #4 Sheboygan, WI ($15M TAM, Market Score 74); #5 Appleton, WI ($37M TAM, Market Score 72). Market Score weighs the drivers of tire & oil change demand and operator concentration.
What drives tire & oil change attractiveness in Wisconsin's metros?
PinpointIQ's Tire & Oil Change Market Score for every MSA in Wisconsin is computed from 3 components: Estimated Vehicles (40%); Fragmentation Score (35%); Median HH Income (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many tire & oil change markets does PinpointIQ cover in Wisconsin?
PinpointIQ covers all 26 Metropolitan Statistical Areas (MSAs) in Wisconsin for tire & oil change, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get tire & oil change market data for a specific Wisconsin metro?
Individual metro pages are available for every MSA in Wisconsin covered by PinpointIQ. You can also pull a free tire & oil change market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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