Gyms & Fitness Studios Market in
Missouri
$469M statewide TAM · 25 metros · Rank #17/51 states · 1.8% of national TAM
Bottom-up rollup across every metro in Missouri. PinpointIQ covers all 25 MSAs in the state.
Top metros
Most attractive Gyms & Fitness Studios metros in Missouri
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Kansas City, MO MSA | $174M | 72 |
| #2 | Columbia, MO | $13M | 69 |
| #3 | Cape Girardeau, MO | $4M | 62 |
| #4 | St. Louis, MO MSA | $212M | 59 |
| #5 | Springfield, MO MSA | $22M | 58 |
| #6 | Johnson County, MO | $2M | 55 |
| #7 | Jefferson City, MO | $8M | 55 |
| #8 | St. Joseph, MO | $5M | 50 |
| #9 | Phelps County, MO | $2M | 42 |
| #10 | Pettis County, MO | $1M | 42 |
What drives the Market Score
How Gyms & Fitness Studios attractiveness is measured
Frequently asked questions
Gyms & Fitness Studios market in Missouri: common questions
How big is the gyms & fitness studios market in Missouri?
The statewide gyms & fitness studios total addressable market in Missouri is $469M, aggregated across 25 MSAs. This represents 1.8% of the $26.2B U.S. gyms & fitness studios market.
How does Missouri rank nationally for gyms & fitness studios?
Missouri ranks #17 of 51 states by gyms & fitness studios TAM — the 68th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive gyms & fitness studios metros in Missouri?
PinpointIQ ranks the top gyms & fitness studios metros in Missouri by Market Score (a vertical-specific attractiveness composite): #1 Kansas City, MO MSA ($174M TAM, Market Score 72); #2 Columbia, MO ($13M TAM, Market Score 69); #3 Cape Girardeau, MO ($4M TAM, Market Score 62); #4 St. Louis, MO MSA ($212M TAM, Market Score 59); #5 Springfield, MO MSA ($22M TAM, Market Score 58). Market Score weighs the drivers of gyms & fitness studios demand and operator concentration.
What drives gyms & fitness studios attractiveness in Missouri's metros?
PinpointIQ's Gyms & Fitness Studios Market Score for every MSA in Missouri is computed from 3 components: % HH Income >$150K (35%); Fragmentation Score (35%); Total Population (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many gyms & fitness studios markets does PinpointIQ cover in Missouri?
PinpointIQ covers all 25 Metropolitan Statistical Areas (MSAs) in Missouri for gyms & fitness studios, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get gyms & fitness studios market data for a specific Missouri metro?
Individual metro pages are available for every MSA in Missouri covered by PinpointIQ. You can also pull a free gyms & fitness studios market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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