Roofing Market in
Michigan
$2.3B statewide TAM · 32 metros · Rank #16/51 states · 1.8% of national TAM
Bottom-up rollup across every metro in Michigan. PinpointIQ covers all 32 MSAs in the state.
Top metros
Most attractive Roofing metros in Michigan
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Ann Arbor, MI MSA | $141M | 64 |
| #2 | Detroit, MI MSA | $1.1B | 60 |
| #3 | Benzie County, MI | $67M | 59 |
| #4 | Grand Rapids, MI MSA | $314M | 59 |
| #5 | Monroe, MI | $36M | 57 |
| #6 | Niles, MI | $41M | 57 |
| #7 | Flint, MI MSA | $79M | 56 |
| #8 | Marquette County, MI | $18M | 55 |
| #9 | Lansing, MI MSA | $106M | 51 |
| #10 | Houghton County, MI | $8M | 50 |
What drives the Market Score
How Roofing attractiveness is measured
Frequently asked questions
Roofing market in Michigan: common questions
How big is the roofing market in Michigan?
The statewide roofing total addressable market in Michigan is $2.3B, aggregated across 32 MSAs. This represents 1.8% of the $126.7B U.S. roofing market.
How does Michigan rank nationally for roofing?
Michigan ranks #16 of 51 states by roofing TAM — the 70th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive roofing metros in Michigan?
PinpointIQ ranks the top roofing metros in Michigan by Market Score (a vertical-specific attractiveness composite): #1 Ann Arbor, MI MSA ($141M TAM, Market Score 64); #2 Detroit, MI MSA ($1.1B TAM, Market Score 60); #3 Benzie County, MI ($67M TAM, Market Score 59); #4 Grand Rapids, MI MSA ($314M TAM, Market Score 59); #5 Monroe, MI ($36M TAM, Market Score 57). Market Score weighs the drivers of roofing demand and operator concentration.
What drives roofing attractiveness in Michigan's metros?
PinpointIQ's Roofing Market Score for every MSA in Michigan is computed from 3 components: Hail Events (10yr) (35%); Fragmentation Score (35%); Total Housing Units (30%). Each component is scored at the national percentile level before being weighted into the composite.
How many roofing markets does PinpointIQ cover in Michigan?
PinpointIQ covers all 32 Metropolitan Statistical Areas (MSAs) in Michigan for roofing, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get roofing market data for a specific Michigan metro?
Individual metro pages are available for every MSA in Michigan covered by PinpointIQ. You can also pull a free roofing market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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