Behavioral Health & Counseling Market in
Texas
$8.6B statewide TAM · 67 metros · Rank #3/51 states · 8.6% of national TAM
Bottom-up rollup across every metro in Texas. PinpointIQ covers all 67 MSAs in the state.
Top metros
Most attractive Behavioral Health & Counseling metros in Texas
Ranked by Market Score — PinpointIQ's vertical-specific attractiveness composite. TAM shown for reference.
| Rank | Metro | TAM | Market Score |
|---|---|---|---|
| #1 | Austin, TX MSA | $910M | 86 |
| #2 | Houston, TX MSA | $2.3B | 84 |
| #3 | Dallas, TX MSA | $2.7B | 83 |
| #4 | San Antonio, TX MSA | $757M | 77 |
| #5 | Amarillo, TX MSA | $71M | 75 |
| #6 | Beaumont, TX MSA | $96M | 74 |
| #7 | Odessa, TX | $44M | 73 |
| #8 | Corpus Christi, TX MSA | $113M | 72 |
| #9 | Lubbock, TX MSA | $85M | 71 |
| #10 | Laredo, TX MSA | $63M | 67 |
What drives the Market Score
How Behavioral Health & Counseling attractiveness is measured
Frequently asked questions
Behavioral Health & Counseling market in Texas: common questions
How big is the behavioral health & counseling market in Texas?
The statewide behavioral health & counseling total addressable market in Texas is $8.6B, aggregated across 67 MSAs. This represents 8.6% of the $100.5B U.S. behavioral health & counseling market.
How does Texas rank nationally for behavioral health & counseling?
Texas ranks #3 of 51 states by behavioral health & counseling TAM — the 96th percentile. The ranking is based on aggregate MSA-level TAM within each state's geographic boundaries.
What are the most attractive behavioral health & counseling metros in Texas?
PinpointIQ ranks the top behavioral health & counseling metros in Texas by Market Score (a vertical-specific attractiveness composite): #1 Austin, TX MSA ($910M TAM, Market Score 86); #2 Houston, TX MSA ($2.3B TAM, Market Score 84); #3 Dallas, TX MSA ($2.7B TAM, Market Score 83); #4 San Antonio, TX MSA ($757M TAM, Market Score 77); #5 Amarillo, TX MSA ($71M TAM, Market Score 75). Market Score weighs the drivers of behavioral health & counseling demand and operator concentration.
What drives behavioral health & counseling attractiveness in Texas's metros?
PinpointIQ's Behavioral Health & Counseling Market Score for every MSA in Texas is computed from 3 components: Total Population (40%); Fragmentation Score (35%); % HH Income >$150K (25%). Each component is scored at the national percentile level before being weighted into the composite.
How many behavioral health & counseling markets does PinpointIQ cover in Texas?
PinpointIQ covers all 67 Metropolitan Statistical Areas (MSAs) in Texas for behavioral health & counseling, with TAM, Market Score, competitive landscape, and demographic drivers available at each MSA and down to the census-tract level.
Where can I get behavioral health & counseling market data for a specific Texas metro?
Individual metro pages are available for every MSA in Texas covered by PinpointIQ. You can also pull a free behavioral health & counseling market report for any specific metro through PinpointIQ's report tool, or start a trial to access the full platform including competitive landscape and business-level data.
TAM figures reflect PinpointIQ's bottom-up market size model built from U.S. Census, BLS, IRS County Business Patterns, and other public + commercial sources at the census-tract level. Market Score is PinpointIQ's percentile-weighted composite; the components and weights are set per vertical and shown above. Data refreshed monthly.
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